Hello.

Sometimes, an introduction can change everything. Maybe it’s the spark to launch a business. Maybe it’s the dream of turning a hobby into something more. Or maybe it’s the passion behind a creative project you’re ready to share with the world.

Whatever it is, the way present that story online matters, a lot.

That insight hit home for me years ago. I started a Buffalo sports and music media outlet just before COVID. Before that, I co-founded a college newspaper. And even before that, I was a kid in my parents’ attic, designing mock sports magazine covers and imagining what it would be like to run something that was truly mine.

The Long Incubation of 723 Marketing

The idea for 723 Marketing has been growing quietly for the last six years. After graduating from Niagara University in 2018, I dove headfirst into the world of marketing. But I didn’t take the traditional route of mastering one niche and sticking to it.

Instead, I said “yes” to everything.

“Want to take over social media marketing?”

Absolutely.

“We need someone to manage email marketing.”

I’m in.

“Do you know anything about SEO?”

I can.

I’ve deliberately exposed myself to as many corners of marketing as possible—learning each channel, talking to people who were better at it than me, and surrounding myself with those who could challenge me to grow.

What I Believe

I’m not here to pretend I’m an expert in something I’m not. I’m not here to be the smartest person in the room, or to overpromise and underdeliver.

I am here to work hard for my clients.

To keep learning—always.

To communicate clearly.

And to bring real energy and enthusiasm to every project I take on.

Why This Matters

Marketing isn’t just about campaigns or clicks—it’s about telling a story that connects. My story is still being written, and so is yours. If you’re looking for someone who’s committed to learning, growing, and delivering real results, then I’d love to talk.

Hi, I’m James. Nice to meet you. Let’s figure out your marketing needs together.