Social Media Marketing in Buffalo: 7 Strategies for Local Engagement

Sep 15

Buffalo may be known for wings, the Bills, and its tight-knit neighborhoods, but it’s also home to a growing small business scene. And if there’s one thing these businesses have in common, it’s the need to stay visible online—especially on social media. With the right approach, platforms like Facebook, Instagram, and TikTok can turn Buffalo’s strong sense of community into real engagement and sales.

At 723 Marketing, we help local businesses make social media simple, strategic, and impactful. Here are seven proven ways to grow your Buffalo brand online.

Why Social Media Marketing Matters for Buffalo Businesses

Buffalo isn’t just a place; it’s a community. People here love supporting local—whether it’s the coffee shop down the street or a family-owned restaurant in Elmwood Village. Social media lets you amplify that hometown connection, turning likes and shares into foot traffic and sales.

Visibility: Be where Buffalo customers spend their time online.
Loyalty: Build relationships that keep people coming back.
Leads & Sales: Target Buffalo ZIP codes to drive real revenue.

7 Local Engagement Strategies That Work

1. Spotlight Local Events & Businesses

Buffalo loves its farmers’ markets, food festivals, and Bills tailgates. Create content around these events or collaborate with other local businesses for mutual promotion.

2. Use Local Hashtags

Think #BuffaloBusiness, #BuffaloNY, #Shop716. These connect you with local audiences searching for businesses just like yours.

3. Show Behind-the-Scenes Content

Give your audience a peek into your daily operations—making lattes, prepping orders, or setting up before open. Buffalo customers love authentic, human stories.

4. Run Geo-Targeted Ads

Platforms like Meta Ads let you target Buffalo neighborhoods, ZIP codes, or even event locations—perfect for small businesses wanting real-world results.

5. Leverage User-Generated Content

Encourage customers to tag your business when they post. Re-sharing user photos not only saves you time but also builds community trust.

6. Post Buffalo-Specific Tips or Guides

Create posts like “Best Lunch Spots Near Downtown Buffalo” or “Where to Shop Local in Elmwood Village.” Helpful, hyper-local content gets shared fast.

7. Engage With Local Influencers

Buffalo has micro-influencers with loyal followings. Partnering with them can give your business authentic exposure to the right audience.

Platforms That Perform Best for Buffalo Businesses

Facebook & Instagram: Best for local events, ads, and visual storytelling.
LinkedIn: For B2B connections and local networking.
TikTok & YouTube Shorts: Great for younger audiences and fun, event-based videos.

DIY vs. Agency Support for Social Media

Managing social media in-house takes time: strategy, posting, engagement, and analytics. Agencies like 723 Marketing free up your schedule while creating a consistent, professional presence—especially helpful for small teams.

We even offer Starter Plans designed for Buffalo businesses that want affordable support without big agency pricing.

Buffalo businesses have a huge opportunity on social media—if they keep it local, consistent, and authentic. These seven strategies are your starting point.

Ready to take the next step? Contact 723 Marketing today for social media plans tailored to Buffalo businesses like yours.

James Burns